COCOLI Evolution
Efficiency at core
Transitioning toward an “MRR-as-a-Service” approach that capitalizes on the operational and supply infrastructure built over the past five years — unlocking scalable growth with few additional resources, and creating a meaningful competitive barrier for new entrants.
Strategic move
LaaS
We act as an entire lifecycle operational partner for furniture brands — from first-time sale to returns, refurbishment and resale through COCOLI and third-party — enabling brands to maximize value at every stage of a product's life.
- New categories — extending capabilities into adjacent product categories (electronics, toys) using the same infrastructure and lifecycle expertise.
- ~$100B–$400B TAM in Europe lifecycle logistics, with a realistic SAM of ~5–15% ($4B–$8B). Furniture, electronics and toys are ideal entry categories due to high returns and fragmented infrastructure.
€26K
potential monthly net revenue · 11 brands in advanced talks
Ongoing business
COCOLI Marketplace
For high-AOV and premium products, the COCOLI brand remains the primary marketplace and value-recovery channel, while opening the door to B2B and C2C flows.
- Supply engine — COCOLI remains our core brand for acquiring supply, the foundation that enables every additional business model to scale.
- End-of-life differentiation — unlike traditional jobbers, COCOLI offers a full lifecycle solution including exit options, preserving brand equity and higher margins throughout.
+58%
YoY GMV growth forecast · May 2026
Tactical move
3rd-Party Platforms
Major second-hand platforms increasingly need specialised stock like ours to scale across categories — a large win-win opportunity and the first step toward becoming the central aggregator for furniture brands.
- Path to aggregation — manage and monetize all second-hand inventory in one place, potentially through a white-label marketplace.
- Partners beyond Refurbed: Rebuy, Momox, Wallapop, Kaufland, Otto Group, Rehaus, Franckly, Vinted.
+€550K
incremental GMV potential by year-end
